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Tet 2026 Consumer Trends: 4 Key Factors Shaping Vietnam’s FMCG Market Tet 2026 consumer trends are undergoing significant changes as Vietnamese consumers increasingly prioritize planned shopping, practical value, and health. Signs of Market Recovery for Tet 2026 After a turbulent 2025, Vietnam’s economy enters Tet 2026 with a more positive outlook. However, Vietnamese consumers remain…